The story

Why Save50?

A personal mission turned public movement: celebrate midlife by saving 50 lives in one year.

It started with a birthday

“Hi, I’m Rich. Approaching 50, I realised how lucky I’d been to live a healthy and full life. I wanted to celebrate by giving back — in the most meaningful way possible — by saving 50 lives in one year.

I started with blood donation and joined the DKMS stem cell register. Then I discovered how many lives could be saved by donating time, money, and even by raising awareness. That idea became Save50 — a movement for anyone to celebrate life by saving others.”

Save50 brand illustration — years lived, lives saved, love shared: give blood, protect with a net, volunteer
“I didn’t realise how easily I could have such a profound impact. If I gave a few hours, I could save a life. If I got organised, I could save 50.” — Rich, founder

Who is Save50 for?

Whether you’re approaching a milestone birthday, seeing your kids leave home, missing out on a promotion, or simply feeling grateful — Save50 turns that moment into purpose.

Milestone birthdays

Celebrate the years you’ve lived by saving lives in the year ahead. It’s the most meaningful party you’ll ever throw.

Empty nesters

When the kids grow up and leave home, turn the extra time into something extraordinary — a legacy of hope.

Career crossroads

Missed a promotion? Lost your direction? Your value isn’t defined by titles. It’s defined by the impact you make.

Anyone feeling grateful

Save50 is for everyone. Whether you give time, blood, or energy — 50 lives in a year is within reach, and it’s all possible.

Our mission

To inspire and guide people to save 50 lives in a year through:

Blood and plasma donation

Up to three lives saved per donation, four times a year.

Joining organ and stem cell donor lists

Five minutes now; a second chance at life for someone later.

Volunteering in life-saving roles

Twelve hours a year can save ten lives.

Supporting the most effective charities

Give where every pound demonstrably saves lives.

If you’ve ever thought about giving back, Save50 makes it simple, measurable, and truly impactful.

Save50 Life Hero badges — 20, 50 and 100 lives saved
Earn your Life Hero badge — 20, 50 or 100 lives saved.
“If just one other person goes down this journey with me, I’d be delighted. These steps are available to everyone, but not everyone has the life space to deal with another challenge right now. If you do — please come along.” — Rich
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